Mistakes That Are Killing Your Website Design
Mistakes That Are Killing Your Website Design Mistakes That Are Killing Your Website Design ! Introduction : There are exactly 0.05 seconds for your website to create an impression. Visitors make the decision to either hit the back button and never come back or stay and explore in that one instant. In addition to losing visitors, you’re also losing potential clients, income, and credibility if your website has serious design flaws. We have audited hundreds of websites as a top web design firm, and we constantly discover the same deadly errors that are killing businesses online in silence. “The good news?” Correcting these errors can have a revolutionary effect on your company, and they are entirely correctable. Let’s examine the top 5 site design errors that could be ruining your business at the moment. Mistake #1: Your Website Isn’t Mobile-Friendly The issue: A non-responsive website is equivalent to shutting off your business to almost half of your potential clients, as mobile devices now account for over 60% of all web traffic. Symptoms of this issue with your website include: – Text that is too small for mobile devices to readSmall buttons make it difficult to tap them; on smaller screens, content is chopped off.Users must scroll horizontally and zoom in; filling out forms on a mobile device is challenging. The Impact on the Business: Google penalty: Websites that are not mobile-friendly appear lower in search results; High bounce rates: 61% of users abandon a website quickly if they are unable to locate what they are looking for on a mobile device; Lost sales: 54% of all e-commerce sales are made through mobile commerce. Mistake #2: Poor Speed of Loading Is Killing Conversions Problem : For each of those seconds that your web site takes to load and exceeds more than three seconds, you are losing cash. User experience is not only influenced by web site performance, but income as well. Warning signs include: Large unoptimized images; – lots of plugins or widgets that slow down a page; – Your site loads in more than three seconds; – the images take longer to load or drop out of the page; – people are leaving and not letting the page load. The Business Impact: 1 second of delay causes a 7% drop in conversions; Amazon loses 1.6 billion annually each second they delay; 40 percent of abandons websites that load in more than 3 seconds;page speed is a ranking factor at Google-slow websites rank lower Mistake #3: Confusing Navigation That Frustrates Users The Issue: Visitors will go if they are unable to locate what they are seeking for in ten to fifteen seconds. One of the quickest ways you lose potential consumers is through complicated, confusing, or malfunctioning navigation. Getting Around Warning signs include: – Menu items with ambiguous or imprecise labeling – An excessive number of menu alternatives (more than seven primary categories)– No search capabilities – Dead or broken linksThere is no obvious way to access key pages (contact, services, and goods).Breadcrumbs are absent on deeper pages. The Business Impact: Users lose 50% of sales because they can’t discover what they need; Bounce rates rise by 90% as a result of poor navigation; Users form opinions in 0.05 seconds Confusion in the navigation makes a bad impression right away. Mistake #4: Weak or Missing Call-to-Actions (CTAs) The issue is that, even while your website is drawing visitors, you are losing out on a ton of conversion chances if you don’t inform them on what to do next. Common Mistakes in CTAs:Lack of a prominent call-to-action on the main page; background-blending CTAs; ambiguous CTA language such as “Click Here” or “Learn More”; an excessive number of competing CTAs on a single page; and CTAs positioned in awkward placesNo value proposition or feeling of urgency. The Business Impact: Conversion rates are 121% higher on websites with strong calls to action – Personalized CTAs convert 202% better than generic ones – Ineffective CTAs can impact conversions by up to 90% The Fix: Create compelling, action-oriented CTAs: – Action words: “Get Your Free Quote,” “Start Your Project,” “ Download Now ” – Ensure they stand out: Contrast colors, and strong white space – Become urgent: “Limited Time Offer,” “Only 5 Spots Left” – Go specific: Tell the users what they are going to receive Mistake #5: Ugly Design That Is “Unprofessional” The Issue: an outdated web design not only looks ugly, but it hurts your reputation and potential clients may think that your products and services are not that good. Indices That Your Design Is Timeless:– Auto playing music and flash animation Too many elements in busy, crowded designs Bad color schemes or unreadable text Stock images that look generic/ phoney– There is no social evidence (case studies, reviews or testimonials)2010 or earlier design components; unprofessional email addresses (business use @gmail.com) The Impact on Business: 75% of users base their perception of credibility on visual design; Outdated designs lower trust by up to 85%; Modern, professional designs improve conversions by 200%; 94% of first impressions are connected to design *Published by Hex meta Solutions | Web Design Experts*